Using What You Have is One of the Secrets for Sustainable Prosperity

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I said that MOTTAINAI was often used in the context of reuse. Reusing old things is becoming popular in Japan now. Living in a Kominka, a traditional style house is one, wearing a Kimono, a traditional costume is another.


Since we live in a Kominka, we have a lot of Kimonos; my wife has been wearing them regularly. This year I started wearing Kimonos, too.


I feel very wealthy wearing them; they have so much richness from the history. I feel part of the culture inheriting strength and wisdom from the people in the past.


It is high quality, too and MOTTAINAI not to wear it.


You don’t need to buy expensive clothes; you can just use what you have to feel prosperous.


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