Why is Ikigai Business sustainable?
Well, it is very simple, and yet many business owners seem to have forgotten this basic principle.
We have been focusing on growth for the last 50 years or so and we have reached a point where only a few corporations are successful. The gap between the rich and the poor is expanding every day.
But think about it. If only the top 1% is wealthy and the bottom 99% is broke, who are going to buy the products of the top 1%?
In order to make your business sustainable, you need to apply a method that helps many people share the wealth so that there are enough consumers.
Another word, a Sanpo-Yoshi Business.
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